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How to Focus Your Audience’s Attention in Data Visualization Through Gestalt Principles
Introduction Visualization is a powerful tool to make data more informative and clear for audiences. When visualizing data, it is important to focus your audience's attention on what matters the most. When taking into consideration your audience's attention span, you...
How to Focus Your Audience’s Attention in Data Visualization Through Preattentive Attributes
Visualizing data requires to turn data into marks on a canvas. What kind of marks make the most sense? One answer lies in the preattentive attributes:…
Social Listening – How to Manage the Customer’s Voice Online?
Inbound and inbound marketing are concerned with company-to-consumer interactions. Social media is a powerful tool that allows people to create and sh…
Customer centricity to successfully manage relationships and drive value
According to Peter Fader (2020), customer centricity is the strategy that aligns the company’s development and delivery of its products and services w…
Platforms: Network effects explained in 10 minutes
Network effects are probably the spine of platform businesses. It is for this reason – network effects – that we talk about platforms as much. It’s no…
How to turn data into business value with data visualization
We can position data visualization and storytelling in the overall data analytics process here. Okay, that links data to the actual value, and in this…
How To Create Data Visualizations: A Simple Guide For Beginners
Data visualization is an increasingly important part of this information age. But if you’ve never had any experience with it, it can be difficult to k…
The Complete Guide To Big Data Analytics: A Step-By-Step Guide To Turning Data Into Insights And Insights Into Value
Ready to harness the power of big data? Before embarking on your big data journey, let’s make sure you’ve got the foundation for success.