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How To Create Data Visualizations: A Simple Guide For Beginners

Mar 15, 2021


Data visualization is an increasingly important part of this information age. But if you’ve never had any experience with it, it can be difficult to know where to start. That’s why we’ve put together this simple guide to help you understand data visualization and create your own. We’ll cover the basics of data visualization, provide you with a number of tools you can use to create your own visualizations, and give you some tips on how to communicate your data effectively. Here’s how to create data visualizations for beginners.

What are data visualizations?

Data visualization is the process of presenting information on a computer or other electronic device. Examples of this can include infographics, charts, and graphs, or even maps. In all cases, the information has been manipulated and translated into an attractive, appealing, and easy-to-understand visualization. Why is it important? Data visualization is important because it can help you better understand your data. For example, when presenting your home rental home’s amenities, the data visualization you show the potential tenant can illustrate the building’s amenities and highlight any obvious flaws with the apartment you are trying to highlight. But this process is not limited to places you are looking to rent.

What are the benefits of data visualization?

Data visualization has the potential to help you understand data in a more compelling and relatable way. Visuals draw out information in a way that words often can’t. Data visualization is a powerful tool that makes intuitive sense of numbers. But how exactly does data visualization work? This is one of the first things you should know about, so we’ll take a quick look at the different types of visualizations you can create and the different challenges you’ll face as you try to understand data visualization.

How to effectively communicate data

Communication is a critical part of any project. How can you better communicate your data to clients, stakeholders, and colleagues? It’s important to be able to convey your message clearly. You need to be able to explain and answer questions about your data. The language of communication must reflect its function. Thus, on average, most of the first impressions conveyed by word and picture are of a more favorable character than the second impressions of language are of an unfavorable character.


As the old saying goes, the key to good communication is knowing how to communicate well. In data visualization, the communication is based on visualization: the creation of information. Creating visualizations of data is not very difficult – often, a pen and a piece of paper are sufficient to get you going.

All you need is the desire to learn and experience the process of creating a visualization. The best way to learn is by doing. This means you should experiment and see how well your data visualization appears. The Marketing Analytics Academy‘s mission is to get you started on data analytics, its methods, and key concepts in various marketing fields. The extensive online course on Data Visualization includes many hands-on exercises to improve your visualization skills and start communicating effectively with data. Check out the course here.

Start your data analytics journey today!

The mission of The Marketing Analytics Academy is to get you started on data analytics, its methods, and key concepts in various fields of marketing. Take advantage of outstanding learning experiences thanks to the facilitators’ roles as a university professor and senior management trainer.

Check out the online courses