Mastering data-driven marketing approaches

Welcome to the Marketing Analytics Academy


Reveal the marketing analyst in you

Unlock the potential of data-driven marketing and develop your skills to successfully navigate marketing activities and drive your business in a data-rich world.

Successfully blend theory & practice

Benefit from a practice-oriented learning experience that links the latest academic insights and applications of concepts to real-world problems and contexts.

Enjoy proven learning experiences

Take advantage of outstanding learning experiences thanks to the facilitator’s career as a university professor and management trainer.

Share your achievements

Obtain a course completion certificate from the Marketing Analytics Academy and share your new skills with your network.

Drive business success through data insights

Start Your Marketing Analytics Journey Today and Enroll to One of the Academy’s Online Courses


comprehensive courses.

Comprehensive courses are complete online courses including video lessons, downloadable slidedecks, hands-on exercises, individual feedback, achievements, and course certificates.

data visualization & storytelling.

Learn how to communicate with data effectively.

customer centricity & analytics.

Develop your firm’s relationships and drive customer and business value.

digital marketing & analytics.

Develop your skills and activate digital marketing initiatives (outbound, inbound, social) successfully.

crash courses.

Crash courses are brief and straight-to-the-point introductions to marketing and data analytics-related topics focusing solely on video lessons. The total duration of crash courses is between 3 and 4.5 hours.

data visualization & storytelling.

Crash course

Hosted by the Academy’s sister site

platform business & strategy.

Crash course

Hosted by the Academy’s sister site

customer centricity & analytics.

Crash course

Hosted by the Academy’s sister site

predictive data analytics.

Crash course

Hosted by the Academy’s sister site

brief courses.

Brief courses deal with precise topics and domains of application in marketing analytics. The total duration of the videos is below 2 hours.

analytics for outbound & inbound marketing.

Brief course

Hosted by the Academy’s sister site

Your learning facilitator

Blending Theory and Practice


Andreas Munzel holds a Ph.D. in Management Science from the University of Munich in Germany and currently serves as a Full Professor of Marketing at Toulouse School of Management (Toulouse Capitole University) in France. Since 2015, Andreas works as Senior Management Trainer with Horváth Akademie GmbH (Horváth & Partners) for company in-house trainings in Europe, Asia, and North America, and, since 2020, as Facilitator with Unilever for Europe and Francophone Africa. He has 15 years of experience in teaching and training with different audiences (undergraduate and graduate students, working professionals) and is regularly invited as a speaker at practitioners’ events.

His research on digital marketing, service recovery, and marketing analytics is multiple awarded and was featured in outlets such as newspapers (Le Monde, Les Echos), radio shows (Europe 1, France Info), and television (BFM TV). Andreas has authored and co-authored nine articles in refereed scientific journals, eight book chapters, one book, and over 50 conference papers.

Start Your Marketing Analytics Journey Today and Join the Marketing Analytics Academy!

More online courses coming soon!