Mastering data-driven marketing approaches

Welcome to the Marketing Analytics Academy

 

Reveal the marketing analyst in you

Unlock the potential of data-driven marketing and develop your skills to successfully navigate marketing activities and drive your business in a data-rich world.

Successfully blend theory & practice

Benefit from a practice-oriented learning experience that links the latest academic insights and applications of concepts to real-world problems and contexts.

Enjoy proven learning experiences

Take advantage of outstanding learning experiences thanks to the facilitator’s career as a university professor and management trainer.

Share your achievements

Obtain a course completion certificate from the Marketing Analytics Academy and share your new skills with your network.

Drive business success through data insights

Start Your Marketing Analytics Journey Today and Enroll to One of the Academy’s Online Courses

 

Free Crash Course

Platform Business and Strategy

Adopt a network-centered view of your business and transform your firm’s offerings into defensible platforms beyond the heated debates of superplatforms.

Relationship Marketing and Customer Analytics

The firm’s ability to successfully manage its relationships with customers presents an essential source of competitive advantage – especially in a connected world. In this course, we will focus on customer centricity and discuss how a customer-centric view influences all stages of customer relationships. You will also master and compute several customer-based metrics and embrace their added value to the firm’s financial indicators.

Digital Marketing and Analytics

From outbound to inbound marketing and challenges related to social media, the marketer faces major shifts in a connected and data-rich world, in which boundaries between online and offline channels tend to disappear. With a focus on data, you will develop skills to activate digital marketing initiatives successfully. Furthermore, you will adopt an analytical perspective and compute digital marketing metrics and effectiveness and show impact on your business’ bottom line.

Data Visualization - Storytelling With Data

The ability to understand data and extract value from it presents a key capability in today’s data-rich world. Through lessons accompanied by examples and practical exercises, you will learn the foundations and principles of data visualization and embrace the power of data-enabled storytelling as a result of a detailed data visualization process. You will develop skills to create trustworthy, accessible, elegant, and, thus, effective data visualizations.

Your learning facilitator

Blending Theory and Practice

 

Andreas Munzel holds a Ph.D. in Management Science from the University of Munich in Germany and currently serves as a Full Professor of Marketing at the University of Montpellier in France. Since 2015, Andreas works as Senior Management Trainer with Horváth Akademie GmbH (Horváth & Partners) for company in-house trainings in Europe, Asia, and North America, and, since 2020, as Facilitator with Unilever. He has more than 10 years of experience in teaching and training with different audiences (undergraduate and graduate students, working professionals) and is regularly invited as a speaker at practitioners’ events.

His research on digital marketing, service recovery, and marketing analytics is multiple awarded and was featured in outlets such as newspapers (Le Monde, Les Echos), radio shows (Europe 1, France Info), and television (BFM TV). Andreas has authored and co-authored nine articles in refereed scientific journals, eight book chapters, one book, and over 50 conference papers.

Start Your Marketing Analytics Journey Today and Join the Marketing Analytics Academy!

More online courses coming soon!