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Mastering data-driven marketing approaches

Welcome to the Marketing Analytics Academy


Reveal the marketing analyst in you

Unlock the potential of data-driven marketing and develop your skills to successfully navigate marketing activities and drive your business in a data-rich world.

Successfully blend theory & practice

Benefit from a practice-oriented learning experience that links the latest academic insights and applications of concepts to real-world problems and contexts.

Enjoy proven learning experiences

Take advantage of outstanding learning experiences thanks to the facilitator’s career as a university professor and management trainer.

Share your achievements

Obtain a course completion certificate from the Marketing Analytics Academy and share your new skills with your network.

Drive business success through data insights

Start Your Marketing Analytics Journey Today and Enroll to One of the Academy’s Online Courses


business experiments & a/b testing.

Run insightful A/B Tests and build a culture of experimentation.

digital marketing & analytics.

Develop your skills and successfully activate digital marketing initiatives.

customer centricity & analytics.

Develop your firm’s relationships and drive customer and business value.

platform strategy & business.

Adopt a network-centred view and transform your firm’s offerings into defensible platforms.

Your learning facilitator

Blending Theory and Practice


Andreas Munzel holds a Ph.D. in Management Science from the University of Munich in Germany and currently serves as a Professor of Marketing at Vlerick Business School in Belgium. Since 2015, Andreas has worked as a Senior Management Trainer with Horváth Akademie GmbH (Horváth & Partners) for company in-house training in Europe, Asia, and North America, and, since 2020, as a Marketing Trainer with Unilever for Europe and Francophone Africa. He has 15 years of experience teaching and training with different audiences (undergraduate and graduate students, working professionals) and is regularly invited as a speaker at practitioners’ events.

His research on digital marketing, service recovery, and marketing analytics is multiple awarded and was featured in outlets such as newspapers (Le Monde, Les Echos), radio shows (Europe 1, France Info), and television (BFM TV). Andreas has authored and co-authored articles in refereed scientific journals, eight book chapters, one book, and over 50 conference papers.

Start Your Marketing Analytics Journey Today and Join the Marketing Analytics Academy!

More online courses coming soon!