by Andreas | May 24, 2021 | Uncategorized
Introduction Visualization is a powerful tool to make data more informative and clear for audiences. When visualizing data, it is important to focus your audience’s attention on what matters the most. When taking into consideration your audience’s...
by Andreas | May 17, 2021 | Uncategorized
Preattentive attributes to focus your audience’s attention Visualizing data requires to turn data into marks on a canvas. What kind of marks make the most sense? And how can we focus attention when designing data representations? One answer lies in the...
by Andreas | May 10, 2021 | Uncategorized
Customer-to-customer interactions through social media Inbound and inbound marketing are concerned with company-to-consumer interactions. Social media is a powerful tool that allows people to create and share information and ideas worldwide. Many examples exist that...
by Andreas | May 3, 2021 | Uncategorized
Customer centricity: What is it? According to Peter Fader (2020), customer centricity is the strategy that aligns the company’s development and delivery of its products and services with the current and future needs of a select set of customers to maximize their...
by Andreas | Apr 26, 2021 | Uncategorized
Network effects, yes, network effects! Network effects are probably the spine of platform businesses. It is for this reason – network effects – that we talk about platforms as much. It’s not because now we have the technology and before we...
