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Customer centricity to successfully manage relationships and drive value

Customer centricity to successfully manage relationships and drive value

by Andreas | May 3, 2021 | Uncategorized

Customer centricity: What is it? According to Peter Fader (2020), customer centricity is the strategy that aligns the company’s development and delivery of its products and services with the current and future needs of a select set of customers to maximize their...
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Marketing Analytics Academy by Andreas Munzel | 2022
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