Relationship Marketing and Customer Analytics

With a focus on customer centricity, you will develop skills to manage customer relationships successfully and to boost impact on your business’ bottom line.

Key Learnings

  • Embrace the benefits of moving from a product-centric to a customer-centric view of your business
  • Complement financial indicators by customer-based metrics
  • Asess the potential of customer-centric acquisition, retention, and relationship development strategies
Video Lessons

Blending Theory and Practice to Become a
Customer-Centric Marketer​


Making the Most Out of Your Learning Experience

Video Lessons

Learn through more than seven hours of videos organized in multiple lessons.


Download course materials including the complete slidedeck for the course.


Practice your skills step-by-step through multiple exercises and provided data sets.


Obtain advice and receive comments on exercises from the instructor.


What Previous Learners Say

The courses were really interesting and clearly presented. I will probably reuse it, especially the finance part as I think it is important to have these notions.

Marketing Student

University of Montpellier

It was again a very qualitative and interesting course. I find this more mathematical approach to customer relations and marketing really relevant.

Data Analytics Student

University of Montpellier

 I had the chance to know other new KPI and strategies. The course was very useful, full of rich insights, and well explained. Thank you so much.

Marketing Student

University of Montpellier

Your Learning Facilitator

Andreas Munzel

Sneak Preview

Course Introduction

Begin your journey to customer analytics today

… and learn how to impact your business’ bottom line through a customer-centric mind-set.


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