Relationship Marketing and Customer Analytics

Name: Relationship Marketing and Customer Analytics
SKU: 1707
Price: 297.00 EUR
Availability: InStock

€297,00

This course focuses on analytics in relationship marketing. Learners will embrace customer analytics as a complement to finance metrics.

Category: Applied marketing analytics Tags: CLV, CRM, customer acquisition, customer analytics, customer centricity, customer lifetime value, customer metrics, customer relationship management, customer retention, customer-based metrics, lifetime value, relationship marketing, share of wallet

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Description

The firm’s ability to successfully manage its relationships with customers presents an essential source of competitive advantage – especially in a connected world. In this course, we will focus on customer centricity as a core concept in relationship marketing and discuss how a customer-centric view influences all stages of customer relationships. Learners will also define and calculate several customer-based metrics, and embrace their added value to the firm’s financial indicators.

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