Crash Course

Platform Business and Strategy

Go beyond the hype and heated debate of superplatforms and learn more about the underlying principles and mechanisms of platforms.

Key Learnings

  • Master the foundations of platforms and go beyond the hype and heated debates in media outlets;
  • Evaluate platforms and their strategies according to the adopted business model.
  • Discuss and develop products into defensible platforms
Video Lessons

Blending Theory and Practice to Become a
Customer-Centric Marketer​


Making the Most Out of Your Learning Experience

Video Lessons

Learn through more than three hours of videos organized in multiple lessons.


Download course materials including the complete slidedeck for the course.

Your Learning Facilitator

Andreas Munzel

Sneak Preview

Course Introduction

Begin your journey to marketing analytics today

… and learn how to transform your firm’s offerings into a defensible platform.


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