Relationship Marketing and Customer Analytics
With a focus on customer centricity, you will develop skills to manage customer relationships successfully and to boost impact on your business’ bottom line.
Key Learnings
- Embrace the benefits of moving from a product-centric to a customer-centric view of your business
- Complement financial indicators by customer-based metrics
- Asess the potential of customer-centric acquisition, retention, and relationship development strategies
Video Lessons
Blending Theory and Practice to Become a
Customer-Centric Marketer
COURSE FEATURES
Making the Most Out of Your Learning Experience
Video Lessons
Learn through more than seven hours of videos organized in multiple lessons.
Slidedecks
Download course materials including the complete slidedeck for the course.
Exercises
Practice your skills step-by-step through multiple exercises and provided data sets.
Feedback
Obtain advice and receive comments on exercises from the instructor.
FEEDBACK
What Previous Learners Say
The courses were really interesting and clearly presented. I will probably reuse it, especially the finance part as I think it is important to have these notions.
It was again a very qualitative and interesting course. I find this more mathematical approach to customer relations and marketing really relevant.
I had the chance to know other new KPI and strategies. The course was very useful, full of rich insights, and well explained. Thank you so much.
Your Learning Facilitator
Andreas Munzel
Sneak Preview
Course Introduction
Begin your journey to customer analytics today
… and learn how to impact your business’ bottom line through a customer-centric mind-set.
