Digital Marketing and Analytics
With a focus on data, you will develop skills to activate digital marketing initiatives (inbound, outbound, social) successfully.
Key Learnings
- Master the metrics to measure digital marketing effectiveness
- Compute and optimize your business’ marketing efforts via search ads
- Tap int0 digital analytics to link digital marketing to your business’ financial performance
VIDEO LESSONS
Blending Theory and Practice to Become a
Digital Marketing Analyst
COURSE FEATURES
Making the Most Out of Your Learning Experience
Video Lessons
Learn through more than seven hours of videos organized in multiple lessons.
Slidedecks
Download course materials including the complete slidedeck for the course.
Exercises
Practice your skills step-by-step through multiple exercises and provided data sets.
Feedback
Obtain advice and receive comments on exercises from the instructor.
FEEDBACK
What Previous Learners Say
[…] the course was very interesting and very well put together. Real work is done on form and content which makes you want to learn and listen. We see that a lot of time has passed in order to provide us with something complete and interesting. It was the best online course of the semester!
I loved your courses!
[…] I found your platform well made overall, and your lessons interesting.
[O]verall a great course, thank you!
Real work is done on form and content which makes you want to learn and listen. We see that a lot of time has passed in order to provide us with something complete and interesting. It was the best online course of the semester!
Your Learning Facilitator
Andreas Munzel
Sneak Preview
Course Introduction
Begin your journey into digital analytics today
… and learn how to link digital marketing initiatives to the bottom line.
