Digital Marketing and Analytics

With a focus on data, you will develop skills to activate digital marketing initiatives (inbound, outbound, social) successfully.

Key Learnings

  • Master the metrics to measure digital marketing effectiveness
  • Compute and optimize your business’ marketing efforts via search ads
  • Tap int0 digital analytics to link digital marketing to your business’ financial performance
VIDEO LESSONS

Blending Theory and Practice to Become a
Digital Marketing Analyst​

COURSE FEATURES

Making the Most Out of Your Learning Experience

Video Lessons

Learn through more than seven hours of videos organized in multiple lessons.

Slidedecks

Download course materials including the complete slidedeck for the course.

Exercises

Practice your skills step-by-step through multiple exercises and provided data sets.

Feedback

Obtain advice and receive comments on exercises from the instructor.

FEEDBACK

What Previous Learners Say​

[…] the course was very interesting and very well put together. Real work is done on form and content which makes you want to learn and listen. We see that a lot of time has passed in order to provide us with something complete and interesting. It was the best online course of the semester!

Marketing Student

Toulouse University

I loved your courses!

[…] I found your platform well made overall, and your lessons interesting.
[O]verall a great course, thank you!

Marketing Student

Toulouse University

Real work is done on form and content which makes you want to learn and listen. We see that a lot of time has passed in order to provide us with something complete and interesting. It was the best online course of the semester!

Marketing Student

Toulouse University

Your Learning Facilitator

Andreas Munzel

Sneak Preview

Course Introduction

Begin your journey into digital analytics today

… and learn how to link digital marketing initiatives to the bottom line.

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